The process of new product development (NPD) can be one of the most exciting times for a business. Bringing something new to the market, and hopefully reaping the rewards[N1] . This[N2] won’t always be the case. We have seen it plenty of times when products, a lot of the time launched by very large companies have Read More


Some people believe that negative publicity is still fair publicity because it brings attention to a brand, but this is a sarcastic axiom that should never be taken literally. A sponsorship deal is a leap of faith; in essence, brands trust that the entities or individuals they sponsor will project a wholesome image for consumers. Read More

There’s no genre as expansive as science-fiction. If you can name a phenomenon not yet explained by mainstream science – alien life, time travel, telepathy, telekinesis, etc. –, you can find a sci-fi movie all about it. And trust us: with so many sci-fi flicks out there, deciding on a list of the top 5 Read More

For how long have you been running a business? Are there a lot of things that have been going on lately? If things are not going well, it is time to give your business a fresh start. Why not try giving your office a makeover. A brand new looking workplace is good for the company. Read More

You work hard to chair an event because you want to please your bosses and all the attendees. Unfortunately, the reverse might happen. Instead of making everyone happy, they might end up feeling dissatisfied. There are lots of possible reasons why they would feel that way. One of them is your attitude towards organising. Don’t tend Read More

It’s challenging to pursue further studies when you’re already working. You see money as a more significant motivation than learning new things. You also have other responsibilities to consider. At this point, you’re already a parent, and you need to provide for your kids. You don’t have time to pursue further studies. Besides, you already Read More

There is something that film school graduates know very well but not many are able to apply to their careers: The more entrepreneurial they are, the better prepared they will be to make professional decisions conducive to success. Perhaps it is for this reason that many entrepreneurs who become film producers are successful, and this Read More

More people are now relying on house clearance companies to help them clear out their homes. Hence, instead of going through the hassle of doing it on their own, they turn to these agencies to help them out. You should also consider hiring one when you need to clear out your house. Clearance companies can Read More

Wearing a well-tailored bespoke suit can make a huge difference in the way you look and how you project yourself in front of other people. Every guy should have the opportunity to step up and make some changes in his wardrobe collection by investing in a couple of bespoke suits that help reveal their best Read More

Criminal law is defined as any conduct that is perceived as threatening and endangering to the moral and safety of society. Moreover, criminal law includes the punishments and rehabilitation of the people who violate such laws. Attorney assessing the case: The role of a criminal defense attorney begins with gathering information, investigating, interviewing potential witnesses, Read More